Marketing expert Randy Crane discussed with host Galen Hair the significance of emotional influence in marketing strategies. Randy argued that effective marketing requires responsiveness, responsibility, and real value delivery to clients. He underlined the importance of patience in sales and cultivating strong client relationships, saying rushing to close deals isn’t beneficial. Randy also championed conscientious work, assuming responsibility for mistakes, and continuous learning and improvement.
Who’s the Guest?
Randy Crane, also known as The Fearless Marketer, is a nationally-recognized Sales and Marketing Specialist. He has held leadership positions in sales and marketing for over 40 years with global brands such as Molson Coors and Konica Minolta among others, as well as many thriving startups. Today, Randy shares his passion for leadership and marketing strategies that deliver customer value and business impact.
- Randy Crane’s story, including his original plan to become a priest, and how he ended up in marketing instead
- The importance of connecting emotionally with the person to whom you are marketing
- How he ended up in emotion-based marketing, based on his studies and observations of the influence of emotions in decision making
- Randy’s personal resolve about not dealing with people he doesn’t like
- What responsible marketing is and prioritizing delivering value to the clients above everything else
- The importance of customer/client relationships and retaining them in the long run
- How the book “Think and Grow Rich” became a pivotal moment in his life