Level Up Claims
The First Steps to Create Your Own Brand with Jacob Cass Episode 76

Episode Description

In this episode, join host Galen Hair as he chats with Jacob Cass, a master of branding with over 17 years of experience. Discover the secrets of standing out in a crowded market and why branding is more than just slapping a logo on your product. Jacob shares insights on building an authentic brand from the ground up, and why it’s critical to know what makes you different. Whether you’re a budding entrepreneur or a seasoned business owner, this episode is packed with wisdom on how to level up your brand game and make a lasting impact. Tune in and learn how to stand the flock out from the competition!

Highlights

  • Evolution of Just Creative’s branding and the flamingo mascot.
  • Common branding mistake: jumping straight into visuals.
  • Understanding brand identity beyond just a logo.
  • Aligning personal values with business and brand.
  • Relating gym branding experience to personal business branding with a flamingo.
  • The impact and memorability of the flamingo in branding.
  • Branding process: strategy, positioning, and execution.
  • Audience perception and the importance of shaping it through branding.

Episode Resources

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