Running an Efficient, Customer-service and Quality-forward Company with Cody Russell - Episode 29

Running an Efficient, Customer-service and Quality-forward Company with Cody Russell – Episode 29

Level Up Claims
June 29, 2023

Episode Description

Galen interviews Cody Russell about his journey in the roofing industry, starting with Texas Roof Support and eventually merging with Lifetime Quality Roofing. They stress the importance of open communication and aligning visions during mergers. The conversation also delves into the future of the industry, focusing on retail models and education for contractors. They discuss the challenges faced in Florida’s construction industry due to laws and policies, specifically surrounding labor availability. Finally, they emphasize the need for continual learning, networking, and knowledge building for business growth.

Who’s the Guest?
Cody Russell is a seasoned professional with a diverse background in various industries, including construction, roofing, and promotions. With a strong track record of success and extensive experience in his field, Cody brings a wealth of knowledge and expertise to the table.

Currently serving as the Commercial Manager at Lifetime Quality Roofing and Storm Restoration in Dallas, Texas, Cody is responsible for overseeing commercial projects and ensuring top-notch quality and customer satisfaction. In this role, he leverages his in-depth understanding of the construction industry and his keen eye for detail.


  • Cody shares his journey into the roofing industry
  • Merging with Lifetime Quality Roofing and the process involved
  • How disagreements are handled in the newly formed business
  • Importance of getting documents in place before starting a business relationship
  • Importance of taking ownership and improving communication
  • The impact of new laws on the roofing industry and increased pricing
  • The challenge of finding workers for the roofing industry and the complexity of regional building codes
  • Predicting the future of the roofing industry: retail model and cosmetic exclusions
  • The role of public adjusters in the changing industry
  • Cody’s first experience with public adjusters and his varying experiences with good and bad ones
  • The difficulty of finding a good public adjuster
  • The responsibility of public adjusters in acquiring trade estimates

Episode Resources