The Secret to Approach Effective Training with Jef McCurdy - Episode 70

The Secret to Approach Effective Training with Jef McCurdy – Episode 70

Level Up Claims
April 10, 2024

Episode Description

Galen Hair talks with Jef McCurdy, the national training manager for Castagra, a roofing company. McCurdy shares insights about the launch of a new product, discusses Ecodor, an eco-friendly roof coating, and introduces Ecodor One, a reflective roof product. He further explains the process of becoming a certified applicator for Castagra products. This involves attending a 3-4 hour monthly Zoom class covering a range of topics. Applicators must provide proof of insurance and successfully complete a project using a Castagra product. McCurdy highlights the importance of investing in training programs for improved profitability and employee retention.


  • Jef discusses the challenges he’s currently facing in launching a new product
  • Further, discuss the uniqueness of Ecuador roof coating and how it offers a solution to various customer needs.
  • Description of Ecuador as a roof coating made primarily of castor oil and gypsum. It’s also waterproof yet allows for vapor transfer, eliminating the risk of humidity issues within buildings
  • Description of the new product, Echador One, which features VOC-free, environmentally friendly materials
  • Discussion of California’s environmental regulations, how they tend to influence other states, and the benefits of cool, reflective roofs.
  • Further explanation of the certification process, with a strong emphasis on prior experience and the importance of adhering to industry regulations
  • Discussion on how to design a successful training program, from identifying the pain points and utilizing free online resources to the importance hands-on experience
  • Talk on the reason why the best companies invest in training, leading to better employee retention and profitability. Jeff also highlights the current labor shortage problem in the roofing industry.

Episode Resources