Transforming Your Plumbing Business Through Effective Marketing Techniques with Richard Cruz – Episode 80

Galen Hair is joined by marketing expert Richard Cruz. Richard shares his unique journey from a competitive sales landscape to becoming a marketing guru for plumbers. Discover how Richard’s Plumber 10X system helps businesses optimize their online presence, manage their reputation, and effectively use Google’s platforms to drive growth. Tune in to learn essential strategies to level up your marketing game and find out why working with experts who are passionate about your success truly makes a difference. Don’t miss this insightful conversation!

Highlights

• Conventional marketing doesn’t work anymore.
• Importance of sales in driving revenue.
• Hiring the right people over the best resumes.
• Impact of sales and marketing skills on business success.
• Transition from commoditized industry to marketing specialization.
• Passion for helping business owners through marketing.
• Importance of reviews in early marketing strategies.
• Dominance of Google in contractor marketing space.
• Google selling your business name to competitors.
• Crucial funnels in lead generation for contractors.
• Consequences of inconsistent lead generation marketing.
• Plumber 10x system for optimizing online presence.

Episode Resources

• Connect with Galen M. Hair
• https://insuranceclaimhq.com
• hair@hairshunnarah.com
• https://levelupclaim.com/
• Connect with Richard Cruz
• https://www.linkedin.com/in/richardacruz